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A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect?
George Orwell

The ability to express an idea is well nigh as important as the idea itself.
Bermard Baruch

Those who write clearly have readers, those who write obscurely have commentators.
Abraham Lincoln

Language is the means of getting an idea from my brain into yours without surgery.
Mark Amidon

Philosophy is a battle against the bewitchment of our intelligence by means of language.
Ludwig Wittgenstein

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