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Those who dream by day are cognizant of many things that escape those who dream only at night.
Edgar Allan Poe

Don't use words too big for the subject. Don't say 'infinitely' when you mean 'very'; otherwise you'll have no word left when you want to talk about something really infinite.
C. S. Lewis

A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect?
George Orwell

Those who write clearly have readers, those who write obscurely have commentators.
Abraham Lincoln

'Thou shalt not' is soon forgotten, but 'Once upon a time' lasts forever.
Phillip Pullman

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